“Knowledge usually delivers the greatest value to humanity when it is widely used. Investment and effort in knowledge sharing and dissemination should therefore equal that made in research and discovery and should exploit modern mass communication and educational tools, in order to reach every farmer and smallholder on Earth. The old model that handed scientists most of the money and left communicators practically nothing to disseminate new knowledge with has served humanity poorly, as it has failed to help many people and has, over time, led to the waste of a lot of good science. For the twenty-first century we need a new model that invests a dollar in knowledge sharing for every dollar in knowledge generation, and more if need be.” (p.196)
Ref: Julian Cribb (c2010) The Coming Famine: the global food crisis and what we can do to avoid it. CSIRO Publishing: Collingwood, Vic., Australia.