Category Archives: Media literacy

Skimming and immersion in reading…

Also thought-provoking: “What’s important is that they [bookshops] survive, along with libraries, as brick-and-mortar entities. It’s crucial that they’re part of the visible fabric of our lives, as much for this generation as future ones. We learn by what we … Continue reading

Posted in Literate Contexts, Media literacy, The effect of multimedia on children/childhood, Understanding literacy | Tagged , , , , , | Leave a comment

Personification in Advertising: media literacy

Delbaere, McQuarrie, and Phillips recently argued for the benefits of using personification in advertising. They write that: “This rhetorical device is powerful because it taps into the deeply embedded human cognitive bias referred to as anthropomorphism – the tendency to … Continue reading

Posted in Media literacy, Metaphors and Narratives around children and learners | Tagged , , , , , , , , , | Leave a comment